Ahrefs is one of the most widely used tools for SEO professionals and content marketers. It gives deep knowledge about a website (and its competitors) and marketing decisions.

Your main dashboard gives you a 360-degree view of any domain. This allows you to see the domain rank, Ahrefs’ equivalent of domain authority, backlinks and traffic quantity at a glance.

Keyword Research 

Ahrefs is a must-have tool for anyone serious about SEO. It comes with a complete toolbox, which has all of the essential features one might require when performing keyword analysis, backlink investigation, and site auditing. It also provides YouTube and Amazon search results data in contrast to its competitors. However, some users report that the interface takes longer than necessary to return metrics.

Another feature is a Content Gap that finds keywords that your competitors are ranking for, but you aren’t. It then shows you a set of options to use to fill in the blank. This is a great opportunity to tap into the low-hanging fruit and improve your search engine rankings.

Ahrefs’s Keyword Explorer is also great, it offers so much data for the keywords you type in. It lets you see how many searches are done, how hard it is, whether it is a business opportunity or not, as well as what people are looking for so you can narrow down your options and make better decisions.

It’s also very easy to export this data, which is fantastic if you’re pitching to a client or an agency. Also, the Rank Tracker feature lets you keep track of where you’re ranking and notify when you’ve risen or fallen. It’s a great way to save time and not miss any opportunities.

Backlinks 

With Ahrefs Review, the centralized dashboard makes it easier to maximize the power of backlink data as a single SEO authoritative source. This also saves time exporting CSVs and manually syncing data across disconnected tools such as Site Explorer, Rank Tracker, Content Explorer and Keyword Explorer.

Ahrefs makes link potential instantly accessible by examining competitors’ backlink profiles and separating them by criteria such as domain ranking, UR (Ahrefs’ own tool that tells you how good one page is) and traffic. This allows you to sort out opportunities based on the probability that they will lead to organic search traffic, and means you don’t need to waste time on poor links.

You can even see how difficult it is going to be to rank for any given keyword by using Ahrefs SERP Checker, which analyses search results and tells you what you need to do to get ranked better. It will also inform you the amount of search traffic received by top results, thus giving you an idea of the opportunity cost of a keyword investment.

Ahrefs has another great option — SERP history, which lets you see the search results that have evolved over time. This can make it easy for you to figure out why certain keywords are difficult to rank for, and make informed decisions when creating content for your own site.

Competitor Monitoring 

Ahrefs competitor analysis helps online marketers learn how their competitors work and where they can be competitive. You can view and track the backlinks, keywords and content of your competitors on the platform and make decisions based on this information.

With the Domain Explorer, you can track all of the organic keywords a website ranks for and how much search volume those keywords are generating on average. These metrics can assist marketers in prioritizing and identifying keywords for their campaigns.

Aside from this, Ahrefs’ competitor tracking displays all the competitor websites that appear for a given keyword and their searches. This can help marketers pinpoint new markets that might be promising for expansion.

If you’re interested in the competitors that are competing for a given keyword, you can enter the keyword into Ahrefs’ Site Explorer and select “Competing Domains” or “Competing Pages” and you’ll see all of the websites or pages competing for that keyword.

Another handy competitor tracking feature with Ahrefs is the ability to see competitor organic search rankings over time. This is often useful to understand what SEO techniques are working and which aren’t, or how a change in search engine algorithm might affect ranking and other more details here manishweb.

Site Audit 

Ahrefs is a complete SEO toolkit that provides keyword research, competitor analysis, site auditing, and rank monitoring features. It’s mainly used by marketers and it can be quite expensive, but also offers a lot of useful data and insights.